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EuroBlog survey extended

November 27th, 2006

There has been a very encouraging response to EuroBlog so we have decided to extend the deadline until Friday, December 15, to allow people from countries that are so far relatively under-represented to contribute.

Many, many people who have registered to receive the results of the survey have included very positive comments and we are confident the survey will provide valuable new insights, both for academics and practitioners.

If you have already done the survey, thank you - if not, please do so now!!!.

Either way, please let your colleagues now about EuroBlog and encourage them to join in.


Thanks for your feedback

November 12th, 2006

Thanks to everyone who has completed the survey so far.

EuroBlog 2007 has got off to a flying start with a good number of responses, and we have been particularly please by the very positive messages we have received from people wanting to hear the results.

From the comments so far it is clear that there is a real interest in the results and it seems most respondents think we are asking the right questions.

We won’t be giving a country by country breakdown as we go along but it is fair to say the response from some areas has been higher than for others - if you have any ideas on how to encourage practitioner take up where you work, please contact Philip Young.

If you have done the survey already, thanks - now help us by emailing the survey address to your colleagues. The more responses we get the more useful our findings will be.

German news release: Euroblog2007 gestartet!

November 7th, 2006

Europaweite Umfrage Euroblog2007 gestartet / Studie untersucht den Einfluss von Weblogs und Social Software auf PR und Kommunikationsmanagement

Wie Web 2.0-Anwendungen in der Unternehmenskommunikation wirklich genutzt werden, will die EUPRERA European Public Relations Education and Research Association in einer jetzt gestarteten Umfrage herausfinden. In der EUPRERA sind führende Hochschulen und PR-Wissenschaftler aus über 30 Ländern vertreten – darunter auch aus Deutschland, Österreich und der Schweiz. Angesprochen sind PR-Verantwortliche in Unternehmen, Agenturen und anderen Organisationen. Das Ausfüllen des Online-Fragebogens unter www.euroblog2007.org/survey dauert knapp zehn Minuten.

Wer mitmacht, erhält die vollständige Auswertung und damit wertvolle Hinweise, die für die eigene Kommunikationsarbeit und für Kunden fruchtbar gemacht werden können. Die Mitwirkung vieler deutschsprachiger PR-Praktiker bringt zudem die hier wichtigen Aspekte in die internationale Diskussion ein. Die Euroblog-Umfrage wird bereits zum zweiten Mal duchgeführt, so dass spannende Vergleichswerte zu erwarten sind.

„Obwohl derzeit alle von Social Software und Web 2.0 reden, wissen wir viel zu wenig über die tatsächlichen Anwendungen im Kommunikationsmanagement“, erläutert Prof. Dr. Ansgar Zerfaß von der Universität Leipzig, der die Studie mitverantwortet, die Ausgangslage. „Deshalb kommt diese Studie zum richtigen Zeitpunkt: Im Gegensatz zu vielen Umfragen aus der Branche wollen wir den Hype nicht anheizen, sondern herausfinden, wo die neuen Möglichkeiten sich wirklich durchsetzen“, so Zerfaß weiter. „Sind inzwischen klare Ziele erkennbar oder nutzen viele Unternehmen die interaktiven Plattformen letztlich nur, weil sie trendy sind? Welche Anwendungen lohnen sich für wen? Diesen Fragen gehen wir nach.“

Besonders interessant wird die Studie durch die Vergleichzahlen, die durch die letztjährige Erhebung vorliegen. Damals hat sich gezeigt, dass PR-Profis, die selbst mit Weblogs oder Podcasts vertraut sind, die Relevanz der neuen Medien deutlich höher eingeschätzt haben, als ihre Kollegen, die wenig über neue Medien wussten. Diese Vergleichsmöglichkeit auf europäischer Ebene unterscheidet die Studie von anderen, die meist nur isolierte Momentaufnahmen anbieten können.

Ein Schwerpunkt der diesjährigen Studie liegt neben den Einsatzmöglichkeiten von Social Software auch bei ethischen und kulturellen Fragen. „Es geht nicht um die technologische Machbarkeit von Social Software, es geht um den dadurch ausgelösten organisationalen Wandel“, fasst Swaran Sandhu, Kommunikationswissenschaftler an der Universität Luzern, ein Ziel der Studie zusammen. „Weblogs und Wikis können das Innenleben einer Organisation nach aussen stülpen und gefestigte Hierarchien umkehren. Die Frage ist also, wie Organisationen damit umgehen: Was darf ein Mitarbeiter noch über sein Unternehmen veröffentlichen und ab wann steht er oder sie vor der Abmahnung oder Entlassung wegen Reputationsverlust und Imageschaden für das Unternehmen?“, so Sandhu weiter.

Die Erhebung wird von Wissenschaftlern in Deutschland, England und der Schweiz koordiniert und ist eine Initiative von EUPRERA, dem europäischen Verband der PR-Forscher. Die Generalsekretärin von EUPRERA, Anne-Marie Cotton, deutet auf die Relevanz der Studie für die Praxis hin: „Bereits die erste Studie, Euroblog2006, hatte spannende Ergebnisse für die Praxis geliefert. Euroblog zeigt, welchen Nutzen grenzüberschreitende Forschung in Europa liefern kann. PR-Forscher sitzen nicht im Elfenbeinturm, sondern liefern wertvollen Input, um die Diskussion auch bei neuen Themen wie Weblogs voranzubringen.“

Steckbrief EuroBlog2007

Erhebung

www.euroblog2007.org/survey (Online-Umfrage)

Laufzeit

bis 30. November 2006

Dauer

5 bis 10 Minuten

Zielgruppe

Kommunikationsverantwortliche in Unternehmen, Organisationen und Agenturen aus Europa, insbesondere PR und Kommunikationsmanagement

Kontakt

info@euroblog2007.org

Weitere Infos

www.euroblog2007.org

Verantwortlich

EUPRERA

EuroBlog Research Team
Swaran Sandhu, Universität Luzern, CH
Philip Young, University of Sunderland, UK
Ansgar Zerfaß, Universität Leipzig, DE

Survey probes impact of social media on PR

November 5th, 2006

Here’s the news release announcing the launch of EuroBlog 2007. Please do all you can to help us recruit as many European practitioners to take part in the survey.

If you would like to help co-ordinate activity in your country, please contact Philip Young , University of Sunderland.

Europe-wide study questions if enthusiasm for blogs and social software is delivering business/ organisational advantage

Researchers from universities across Europe are backing EuroBlog 2007, the second major study into the impact weblogs and social software are having on public relations and communications practice.

Last year EuroBlog 2006 discovered a two-speed Europe, with some practitioners enthusiastically embracing the new media but a significant minority failing to see any business or organisational advantage.

The latest survey sets out discover whether the enthusiasts were right and social media is changing PR practice.

The research, co-ordinated by the European Public Relations Education and Research Association (Euprera), aims to collect information from practitioners in all areas of public relations and communications to build a comprehensive picture of the impact of weblogs, podcasts, RSS, video- and picture-sharing are having on the way they work.

The survey, which will show who is using weblogs and why, and give insights into future trends will be compelling reading for PR practitioners at all levels.

Philip Young, who is co-ordinating the survey inthe UK said: “There is no doubt blogs and other social software are changing communication and opinion building around the globe. But there is need for more hard evidence on how they are influencing the work of communication professionals, especially in Europe.

“We want as many practitioners as possible to complete the survey at www.euroblog2007.org. It’s anonymous and only takes about five to ten minutes to complete and anyone taking part will have access to findings that could shape the way they and their clients do business.”

The survey, led by researchers in Germany and the UK, will track the explosive growth of weblogs during the last few years and the ever increasing list of corporations and agencies using weblogs to communicate challenge traditional ways of communicating.

Euprera secretary general Anne-Marie Cotton said: “Euroblog 2006 produced practical findings that were of great value to Public Relations practitioners. EuroBlog 2007 will take that work forward and bring valuable insights into changes that affect anyone working in communications. EuroBlog is an important example of academics across Europe working together with practitioners to both promote understanding and shape industry practice.”

Lead researchers

Swaran Sandhu
University of Lucern, Switzerland
Email: Swaran.Sandhu@unilu.ch

Philip Young
University of Sunderland, Great Britain
E-Mail: philip.young@sunderland.ac.uk

Ansgar Zerfass
University of Leipzig, Germany
Email: zerfass@uni-leipzig.de

Notes

Euprera, the European Public Relations Education and Research Association, is a community of leading researchers from universities and institutions from more than 30 countries. It aims to stimulate and promote knowledge and practice within academic staff, researchers and practitioners.

Most professors working in public relations on an international scale are engaged in Euprera, whose conferences and publications are the main platforms for advancing the body of knowledge of the profession.


Welcome to the EuroBlog2007 Weblog

August 31st, 2006